Born in Los Angeles, Isabel Madison has been immersed in beauty culture since childhood. Her father, a renowned cosmetic chemist, often took young Isabel to the lab with him. There she learned how to create shades, to mold a lipstick, and the importance of a good, long-lasting formula using only the finest ingredients.
Several life-altering moments allowed Isabel to recognize and refine her passions.
When asked to help create shades in her father’s lab, she was so specific, so obsessed with finding the perfect pink hue, she astounded her father and herself. Isabel had discovered her talent for seeing color.
During makeup sessions with the women in her family, she realized the subtle emotional importance of feeling beautiful.
Due to this captivation with cosmetics, Isabel eventually would play a major role in the birth of Visage de Beaute, the company her father created and later sold to Revlon.
After raising three (thriving) children, Isabel knew it was time to bring her passion for cosmetic formulation to fruition.
“I would focus my line exclusively on a nude palette,” Isabel remembers. “Out shopping with my sister, I noticed she was overwhelmed by the wide variety of vibrant lipstick colors, overly wild and bold, none flattering, so difficult to apply, so messy.”
“Why place focus on loud hues, and not on the woman wearing it? I saw a need.”
So in 2017, nude envie was born.
The initial launch was nine lipsticks and one lip liner. Then Isabel added two darker shade lipsticks and a cooler lip liner to include all skin tones, and a line of eleven eye shadows to seamlessly harmonize and coordinate.
The following year Isabel introduced a line of lip glosses, at once natural and glamorous, perfect to wear alone or layered with lipstick for an evening look.
Then came blushes, highlighters, and bronzer for an ever more radiant and natural glow.
Lastly, Isabel introduced a nail lacquer collection — nine shades edited to align with any of her other elegant products, each one contributing to a sophisticated and complete look.
Having built an avid following, Isabel Madison continues to evolve her brand with an unwavering dedication to create exceptional nude makeup products.